Technology suppliers seeking early success in the North American cable television industry now have a highly cost-effective alternative to building a direct sales organization.
Interim Solutions Group provides seasoned, geographically distributed executive sales talent with extensive relationships from corporate to field operations levels, for a fraction of the cost to employ a single sales vice president.
The ISG sales team focuses on achieving early milestones that build momentum toward purchase agreements:
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• Lab trials
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• Field trials
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• Proposal requests
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• Product approvals
When we have achieved sufficient traction to justify investment in a full-time direct sales organization, ISG provides discounted executive recruiting services to place talent with the best fit for your organization. We also manage a seamless transition for the customer account to the new full-time sales executive, through:
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• Introductory meetings
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• Documentation of all customer meetings, discussions and activities
Additional consulting services are also available to refine your product offering and direct resources to the most productive activities:
Business Development and Strategic Marketing Consultation
Quantify market opportunity
Competitive analysis
Technology trend analysis
Refine value proposition to address customers’ top concerns
Review of pricing model
Refine messaging and content for presentations/collateral
Design optimal communication and industry visibility strategies
Strategic Sales Consultation and Training
Identify target accounts and key decision-makers
Introduce models for sales process, forecasting and reporting
Individual coaching
Founding Partners Joe Quane and Shellie Rosser have combined experience of 60 years in the North American cable television industry, spanning Sales, Marketing, Communications, Business Development, Product Development and Executive Recruiting.
